SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization (SEO) is often the missing piece between success and failure in your online marketing efforts. When done correctly, your site will show up organically in search results for the keywords that your buyers are searching for. This not only helps them find you, but adds instant credibility to your company because you didn’t need to pay for an advertisement to appear on page one. SEO answers the #1 online marketing question for businesses everywhere, “How do I rank first on Google?”
WIN AT THE LONG GAME OF SEO
Prepare your website and online presence for success for years to come with SEO. The work you do today will continue to help customers find you in the future!
Business owners looking to gain an advantage online must focus their time on search engine optimization. SEO offers small, local businesses an opportunity to compete with larger companies and franchises in the long run without having to match their marketing budgets. Perhaps the best part about SEO is that it isn’t pay-to-play. It’s not just the companies with the biggest budgets that rank first on Google or other search engines. Your small company can outrank other companies for keywords that matter most to your customers!
HELP NEW CUSTOMERS FIND YOU!
Over 90% of people will not look beyond the first page of Google search results when searching for a product or service. They equate Google page rankings with a ranking of quality of service or products.
Search Engine Optimization (SEO)
SEO creates an organic opportunity for your business to show up on the first page of Google search results for the terms that matter most to your company. This means that you’re not paying for your ranking, you’ve earned it through having the best content. Having the best content is only one piece of the puzzle for Google’s algorithms, however. Companies looking to compete in the search results also need to ensure their code on their sites is correct, they are regularly receiving 5-star reviews, and more!
Search Engine Marketing (SEM)
SEM refers to paying for ads to show up under the “sponsored results” sections on Google. These ads often appear at the top of the page or the bottom of the page and are a great opportunity for companies to appear on page 1 of Google long before they could do so organically through SEO.
DTL CONSULTANTS CAN HELP!
We provide SEO and SEM for our clients to help them maximize their return on investment for obtaining new customers. Through a combination of SEO and SEM we help our clients rank on the first page of Google for the keywords that matter most to their customers.