SEO, or search engine optimization, is what most modern companies use to market themselves. It’s currently the best marketing technique available and leads to more traffic on your website and more business for your company. However, there’s still a ton of confusion when it comes to SEO. Luckily, DTL Consultants is here to help answer your questions like: “what is SEO?” and “how does SEO work?” Using this information you can get more business for your business, and grow using the tools the internet age has brought us.

What is SEO?

SEO stands for “search engine optimization”, and is a process of holistic digital marketing. The main goal of SEO is to be one of the first links when someone searches for a keyword that relates to your business. In fact, 28% of all clicks go to the first search result, so that’s where you want to be. To get there, SEO focuses on improving your website in many ways, but many start with two major ways.

Firstly, you want the best experience for any visitors to your website. That means consistent and accurate content so people will want to go to your site, as well as more technical aspects like site speed. The other way is through proven techniques that will help you gain favor with Google’s algorithm. There are other important components, like inbound and outbound links, and even off-page factors like backlinks and social media involvement. While having an amazing site sounds nice, how does all of that help your overall search engine result ranking?

How Does SEO Work?

SEO is designed to work for your site and to work with a specific search engine. Many people use Google, but in places where Google isn’t as prevalent, there are other search engines to shoot for. All search engines work similarly, however. Before SEO can work, it’s a good idea to understand how search engines themselves work. It starts with an advanced bot that searches for pages on the internet. That’s how a search engine gets search results at all, by literally searching for them. The crawlers use links to bounce around the internet, finding everything they can. That’s why links are so important, to find your page easily there has to be links to and from it the page.

The crawlers bring in all of the pages they can find, then an algorithm indexes each page to determine if it may be useful for the users of the search engine. The better your website is for users, meaning potential customers, the better your rank will be. In fact, once indexing is done and all the pages are done sorting, the algorithm ranks every page it has access to. It tags specific keywords to the pages to determine search engine results. SEO uses factors that will massively increase rankings.

Call a Professional

So, how can you improve your website SEO? SEO can be difficult to understand and put into effect. That’s where DTL Consultants comes in. DTL Consultants was launched to help small businesses maximize their marketing efforts so they could spend less time worrying about finding new customers and more time focusing on providing the best products and services to their communities. If you’re interested in maximizing your online marketing, Contact DTL Consultants online, or call us at 719.334.2610.